Case study · security technologyLive project signals, turned into pipeline.
How a security technology company operating across the UK and Europe moved from manual research to a signal-led system, and grew pipeline by 184% in six months.
Pipeline growth measured against the client’s own pipeline data.
A growing security business across several markets.
The client provides security technology and services across the UK and Europe, with local teams in several countries. A large share of their demand comes from construction projects that need on-site security from the moment work begins.
Their team found these projects through manual research. It worked, but it limited how many opportunities they could find and how quickly they could act. The opportunity was clear: find live projects the moment they appear, and put them in front of the right local team straight away.
From manual research to a live system.
We designed and built a signal-led system inside their existing stack, in five connected steps.
Surface project signals
Identified live projects indicating demand for on-site security.
Automate prospecting
Replaced manual research with automated workflows.
Attach decision makers
Matched and enriched the right contacts against each opportunity.
Prioritise and trigger
Scored opportunities and triggered timely, relevant outreach.
Deliver actionable leads
Qualified, signal-led opportunities pushed straight into the CRM.
What we built.
Project signal monitoring
Live construction projects tracked across target regions.
Automated research
Manual prospecting replaced by reliable workflows.
Contact enrichment
Site and project decision makers matched to every opportunity.
CRM delivery
Qualified opportunities pushed into the CRM, routed by region.
What changed in six months.
Pipeline growth
Live project signals created a steady flow of qualified opportunities across the client’s markets.
Lead capacity
The team nearly doubled the number of leads it could handle, with no new hires.
Return on investment
The system delivered a 115% return within the first six months.
What the team said.
“One of the biggest successes has been Osenso's support in helping us launch our AI-powered lead generation process, which has significantly improved the efficiency of our outreach and lead management processes.”
“The automated extraction of structured and unstructured data is not only extremely reliable, but also saves our teams valuable time. The collaboration is highly professional and results-driven.”
“The leads have improved steadily... Nothing is too much trouble, and everything is processed or adjusted quickly.”
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