Home/Systems/Technology & Stack

Technology & stackBuilt inside the tools you already use.

We build on your existing CRM and platforms rather than replacing them, and bring in specialist tools only where they add real value.

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How it fits together

One connected stack, in your name.

A signal-led system connects several types of tool. Signal sources show what is happening in your market. Data and enrichment tools find the right people. Automation connects everything. Outreach tools start the conversation. Your CRM is where it all lands, and reporting shows the return.

We start with what you already have, fill any gaps with proven platforms and set everything up on your own accounts, so you own the whole stack.

SignalsPlanning, company, funding and intent data
Data & enrichmentClay, Apollo and verified contact data
Automationn8n, Make and Zapier
OutreachEmail and LinkedIn sequencing
CRMHubSpot, Salesforce and more
ReportingDashboards and the win/loss model
Platforms

The tools we build with.

A selection of the platforms we work with most often. If you use something else, we’ll build around it.

CRM
HubSpotSalesforceZohoPipedriveMicrosoft Dynamics
DATA & ENRICHMENT
ClayApolloZoomInfoCognismLushaLinkedIn Sales Navigator
SIGNAL SOURCES
Companies HousePlanning portalsFind a TenderSAM.govCrunchbaseBuiltWith
AUTOMATION
n8nMakeZapier
OUTREACH
ApolloLinkedIn Sales NavigatorInstantlyLemlistHeyReach
AI & LLMS
OpenAIAnthropic ClaudePerplexity
WEBSITE INTENT
RB2BDealfrontWarmly
REPORTING
Looker StudioPower BICRM dashboards
Principles

How we choose technology.

Your stack first

We build on what you have before adding anything new.

Your accounts

Tools run on your accounts, so you keep full control.

Secure by design

Access, permissions and data handling agreed up front.

Documented

Every integration documented for your team.

Questions

Good to know.

Do we need to buy new software?

Usually not. We start with what you have, and only recommend additions where they clearly earn their place.

Who pays for tool subscriptions?

Tools sit on your accounts so you own them. We’ll advise on the right plans for your volume.

Can you work with our IT team?

Yes. We agree access, security and data handling with your IT team before the build starts.

Which CRM works best?

We build on HubSpot, Salesforce, Zoho, Pipedrive and Microsoft Dynamics. The best CRM is usually the one your team already uses.

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See where your next pipeline is coming from.

A 30-minute call with our team. We'll look at your market and your current setup, and show you where the biggest opportunity is.

30 minutesNo obligationUK & US teams
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