Win/loss analysis that learns from every dealSmarter with every deal.
An optional addition to your system. The Osenso Win/Loss Model learns from the deals you win and lose, and uses what it finds to help sharpen your targeting, scoring and messaging over time.
Learning from real outcomes.
Your system already finds the right companies, reaches them and reports on what is happening. Once deals start to close, those outcomes become a useful source of insight in their own right: why a deal was won, why another was lost, and what the strongest opportunities have in common.
The Osenso Win/Loss Model puts that insight to work. When there are enough closed deals to learn from, often from around Month 9, it can be connected to your CRM to capture outcomes and their reasons, trace them back to the signals and outreach that started them, and suggest where to refine your signals, scoring and messaging. It is entirely optional, and we will talk through whether it is a good fit for you in your reviews.
- Insight into why deals are won and lost
- Targeting, scoring and messaging refined on real outcomes
- An optional, ongoing service you can add when the time is right
Each capability works on its own, and is strongest as part of the whole. Signals find the opportunity, outbound starts the conversation, automation keeps it moving, reporting shows what is happening, the win/loss model learns from every deal and enablement makes it yours.
Four steps, start to finish.
Capture outcomes
Won and lost deals, with their reasons, recorded consistently in your CRM.
Trace them back
Each outcome linked to the signal, channel and message that started it.
Find the patterns
The model highlights what your strongest deals have in common, by sector, size and signal.
Refine together
We review what it finds with you and agree any changes to signals, scoring and messaging.
What this looks like in your business.
Three examples of the system at work, from the moment something happens to the result for your team.
A deal closes, won
A deal is lost
Your quarterly review
Illustrative examples
Everything you need, in your name.
Win/loss capture
Outcomes and reasons recorded consistently in your CRM.
Signal learning
Which signals tend to lead to won deals, not just meetings.
Recommended refinements
Suggested updates to signals, scoring and messaging, agreed with you.
Pattern insight
What your strongest deals have in common, by sector, size and signal.
- Win/loss tracking in your CRM
- Pattern insight from your closed deals
- Recommended refinements to signals, scoring and messaging
- Win/loss insight in your quarterly reviews
- Available as an optional, ongoing service
What it means for every seat.
Informed growth
A clearer view of what drives your best deals.
Better use of spend
Insight to help focus effort on the deals most likely to close.
Focus
A sharper sense of which signals and segments are worth your team’s time.
“Partnering with Osenso gave us clarity and direction when we needed it… helping us refine our direction and make smart decisions with confidence.”
“We've appreciated their expertise, reliability, and collaborative approach, and look forward to continuing our partnership.”
“A wonderful committed and supportive supplier, always available and willing to go above and beyond. Fully reliable and able to communicate to those not quite so technical.”
Good to know.
What is the Osenso Win/Loss Model?
Our proprietary model for learning why deals are won or lost. What it finds can be used to refine your signals, scoring and messaging over time.
Do we need it?
No. It is optional. Your system works on its own, and many clients focus on getting it fully running first. The model is there if and when you want to learn more from your closed deals.
When can it start?
Once there are enough closed deals to learn from, which is often from around Month 9. We will talk through timing with you in your reviews.
Who owns what?
You own your system, your CRM data and the win/loss records captured in your accounts. The Osenso Win/Loss Model itself is Osenso’s IP, available alongside your system as an ongoing service.
How is this different from commercial reporting?
Commercial reporting shows what is happening during your engagement. The win/loss model looks at why deals are won or lost, and uses that to suggest how your system could target and message better.
See where your next pipeline is coming from.
A 30-minute call with our team. We'll look at your market and your current setup, and show you where the biggest opportunity is.